Writing, PR, media and communications strategy, with particular experience in arts, culture, tourism, design and the creative industries.

Copywriting and content – website copy, landing pages, campaign copy, advertising copy, social copy, EDMs and newsletters, brochures, flyers, programs, guides, signage, profiles, articles, long-form editorial, annual reports, corporate publications, speeches, presentations, award submissions, case studies, bios, FAQs and all the odd bits of copy that don't fit neatly into a category.

Editing and rewriting – structural editing, copy editing, proofreading, tone and language refinement, simplifying complex information, turning existing or supplied material into clear copy, and rescuing documents that have had too many cooks.

PR and media relations – media strategy, identifying stories and angles, media releases, pitches, media lists, journalist liaison, proactive media outreach, interview coordination, spokesperson briefing, talking points, Q&As, holding statements, reactive media, issues management and media monitoring/follow-up.

Communications strategy and planning – communications strategies, campaign plans, project communications, audience identification, objectives, key messages, channel planning, stakeholder communications, timelines, content planning and evaluation/reporting.

Messaging and storytelling – finding the story in complicated projects, developing key messages, positioning, narrative development, translating internal thinking into audience-facing language and working out not just how to say something, but what actually needs to be said.

Brand strategy and voice – brand positioning, messaging frameworks, tone of voice, brand personality, naming, taglines, campaign concepts, copy/style guidelines and helping organisations apply an existing brand consistently across channels.

Social media – strategy, channel planning, content planning and calendars, copywriting, content creation/coordination, scheduling, community management, campaign management, paid social, reporting and one-off content packages. This can range from setting up or overhauling an entire approach to simply writing a handful of posts.

Web and digital communications – website strategy and content architecture, user journeys, information hierarchy, sitemap/content planning, web copy, content audits, website refreshes, briefing and working with developers/designers, SEO-conscious copy, analytics and ongoing content management.

Campaign development and delivery – developing the central idea/message, audiences and channel mix, then carrying it through web, social, PR, EDM, advertising, print and other touchpoints.

Marketing communications – campaign planning, promotional strategy, advertising copy and coordination, audience development, email marketing, digital advertising, collateral and cross-channel promotion.

Content strategy – deciding what is worth creating in the first place, what belongs where, how content should work across channels and, importantly, when not to create or publish something just for the sake of filling a channel.

Stakeholder and partner communications – partner messaging and toolkits, stakeholder updates, internal/external briefing materials, communications resources, cross-promotion planning and keeping multiple organisations/messages aligned.

Internal and corporate communications – staff communications, organisational messaging, reports, executive communications, presentations, internal resources, templates and translating organisational information into something people will actually understand.

Events, arts and cultural communications – launches, festivals, exhibitions, performances, programs and events; campaign planning, program messaging, artist/talent communications, media, stakeholder/partner coordination, audience communications and on-the-ground reactive comms.

Issues and sensitive communications – identifying communications risks, preparing messaging, holding lines, Q&As and responses, navigating competing stakeholders and helping organisations communicate clearly when the subject is complicated or sensitive.

Media and communications management – acting as an external/fractional communications resource for a project, campaign or organisation, rather than simply producing an individual deliverable.

Project and creative coordination – taking a communications project from messy beginning to finished output; briefing designers, photographers, videographers, developers, printers and other suppliers; managing feedback and approvals; and keeping the communications objective intact throughout.

Audits, reviews and advice – reviewing existing websites, socials, campaigns, collateral, messaging or communications processes; identifying what's working, what isn't and what should change.

Workshops, guidance and communications support – helping teams understand messaging, brand, content and communications processes; developing templates and practical tools that make it easier for people to communicate consistently.

Research and discovery – background research, interviews, stakeholder conversations, competitor/context reviews and digging through large amounts of information to find the useful story hiding inside it.

Measurement and optimisation – campaign reporting, web/social/email analytics, media coverage reporting and using results to improve what happens next.

One-off problem solving – the media release you suddenly need, a difficult email, three social posts, a website paragraph that isn't working, a pitch, a bio, a campaign name, an outside perspective or simply figuring out “how the hell do we communicate this?”

Extra hands when you need them – project-based, freelance and subcontract communications support for agencies, organisations and in-house teams, whether that's taking ownership of a defined piece of work or stepping in when internal capacity is stretched.

And when a job needs more than me, I know who to call. I work with a trusted network of designers, developers, photographers, videographers and other creative specialists, so I can bring in the right expertise when a project needs it.